In 2020, we started Louis Loire from a living room in Auckland to disrupt the hyper-inflated, professional watch industry. Detailed by signatures of the Loire Valley, our vision was in crafting exceptional timepieces for every occasion, at fair prices.

Boasting genuine Swiss Movements, Surgical Grade Steel, Genuine Bovine Leather and selling at a fraction of competitor prices, we've found an edge in a competitive industry. Proudly Auckland designed, Louis Loire aims to break the barrier between product and consumer, thus owning a quality wristwatch has never been more affordable. We offer a 24 Month Warranty on all timepieces for peace of mind and confidence in our designs.

Personally, we like to know we’re wearing quality. Whether it be our shoes, our jacket or our watch, the items we choose to wear make a difference on our mindset. We wanted to build a watch that had meaning, purpose and heritage, with emphasis on build quality. Bienvenue, Louis Loire.

So, why Louis Loire? Our vision is to motivate the everyday individual to feel empowered, take pride in their appearance and know they’re only moments from reaching their wildest aspirations. Often our outer image is a direct representation of our inner selves. Therefore, we are proud to partner with you as your timepiece of choice, knowing we may be a catalyst of introductions, love and success throughout your life. Here’s to many years of being by your side. 

Jacob & Maddison

Founders of Louis Loire